How We Built a Mold and Radon Lead-Generation Network

By Andrew "Easy" Anderson · Draft · Planned slug: /blog/how-we-built-a-mold-and-radon-lead-generation-network/

We recently built two websites that help people get their homes checked for mold and radon. One covers the whole state of Tennessee. The other covers Nashville only. Both went live on October 21, 2026.

This post explains the marketing plan behind them, in plain words. If you own a local service business, you can borrow these ideas.

Two sites, two jobs

• tnmoldandradon.com is the statewide hub. It helps homeowners, buyers and renters. It covers radon zones, testing, cost guides and free state test-kit info for all 95 Tennessee counties.
• nashvillemoldandradon.com is for Nashville only. It has its own look: cream, brick red and a classic serif font.

The hub catches people searching across the state. The city site speaks straight to Nashville people. Each one has a clear job.

Pages for local search

People search for help close to home. So we build pages for places.

• The hub has Mold Testing, Radon Testing and Costs pages.
• It has county pages for Rutherford and Sumner so far. We add more over time.
• The Nashville site has Radon, Mold, Neighborhoods and Costs pages. The Neighborhoods page covers 15 Nashville neighborhoods.

Calls, not forms

Most sites ask you to fill out a form. We chose phone calls instead. In our experience, a phone call closes better than a form. A real talk builds trust fast.

• Every page has big tap-to-call buttons.
• Calls go to a local specialist.
• We built lead forms too, but they are switched off for now. Hooking them into our own CRM is planned, not done.

Sources you can check

Trust matters on a topic about your home. So the sites cite where facts come from, including:

• The EPA radon zone map
• The Tennessee Department of Environment and Conservation
• The National Weather Service
• Metro Nashville

Findable in AI answers

More people now ask AI tools for help instead of searching. We want these sites to be easy for those tools to read.

• An llms.txt file gives AI tools a plain map of the site.
• Schema (structured data) tells search engines and AI what each page is about.

One city at a time

The Nashville site is the first of several city sites. We will add them one at a time. That way each one gets done right before we start the next.

Results: still to come

The sites are brand new. They have not been submitted to Google Search Console or Bing yet. We have no traffic, ranking or call numbers to share. We will report honestly when we do.

The builder behind both sites is iQ Marketers, part of iQEverything.

Common questions

What does the statewide site cover?

tnmoldandradon.com covers radon zones, testing, cost guides and free state test-kit info for all 95 Tennessee counties. It has Mold Testing, Radon Testing and Costs pages.

Does every county have its own page?

Not yet. County pages exist so far for Rutherford and Sumner. More will be added over time.

How do people get help from the sites?

By phone. Big tap-to-call buttons connect callers with a local specialist. Lead forms are switched off for now.

Why calls instead of forms?

In our experience, phone calls close better than forms. A real conversation builds trust faster.

Where do the facts come from?

The sites cite sources including the EPA radon zone map, the Tennessee Department of Environment and Conservation, the National Weather Service and Metro Nashville.

When did the sites launch?

Both went live on October 21, 2026. Results are still to come.